- Brand Concept: Start to finish
- Retail Concept
- Identity Design
- Packaging System
- Store Signage
- Employee Identification System
- Corporate Collateral
Graphic Designer - Graj + Gustavsen
The Brooks Brothers Flatiron Shop was born out of a need to reach younger customers. The shop’s concept and merchandising approach focuses on youthful independence, self-expression and personalization. In addition to the Broadway flagship store there are hand-full of shops open across the US and new International locations in Toronto, Milan and Santiago.
With the help of Brooks Brothers’ rich collection of archives I created a logo and identity system that gives authentic homage to their past with a modern twist. What is old is new, and it wouldn’t be Brooks without including the fleece icon.