- Brand Concept: Start to Finish
- Brand Name
- Identity Design
- Packaging Concepts
Graphic Designer - Graj + Gustavsen
I was hired by G+G to join the creative team charged with creating a name and identity for Levi’s new international brand that needed to resonate globally and locally. The experience was my first taste of brand naming but would not be my last! In 2010 Denizen launched in China followed by Singapore, South Korea, India, Pakistan, Mexico and the United States (exclusively in Target Stores).