- Brand Toolkit
- Brand Growth Opportunities
- Brand Architecture
- Identity Design
- Product Labeling & Trim Package
- Brand Naming
Graphic Designer - Graj + Gustavsen
Along with G+G, I worked extensively with Harley-Davidson in order to unify the branding of their "Riding Gear" labels. In addition, we proposed and developed new brand concepts for "Off The Bike" apparel - marketed to non-riders who resonate with the H-D brand spirit.
The Harley-Davidson Apparel Brand Management Toolkit serves to create alignment and cohesiveness among all those involved by providing insight, education, rules and guidelines. This unified approach results in output that is consistent and always brand-right.